# Alessandro D'Andrea

> SEO Manager at Facile.it with 8+ years of experience in technical SEO, content strategy, and off-site SEO. Speaker, educator, language learner, and trekker.

## About

Alessandro D'Andrea is an SEO Manager based in Ozzano dell'Emilia (Bologna), Italy. He has experience in technical SEO, content strategies, off-site SEO, digital advertising (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads), and product ownership. He also has a passion for programming, languages, and strategic marketing.

## Work Experience

- **SEO Manager – Facile.it** (2021–present): Italy's leading price comparison website.
- **SEO Manager – MiaCar.it** (2021–2024): Car sale and long-term rental car market.
- **Senior SEO Specialist – siteBysite/SAY agency** (2020–2021): Portfolio of 26 websites.
- **SEO and PPC Specialist – Clickable** (2017–2020): First professional role, covering SEO and PPC campaign management.

## Areas of Expertise

- Technical SEO (architecture, crawlability, indexability, performance)
- Content Strategy
- Off-site SEO and link building
- Digital Advertising (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads)
- Product Ownership

### Market Verticals

Insurance, financial markets (loans, mortgages, bank accounts, credit cards), automotive (car sale, long-term rental).

## Speaking

Speaker at Italian digital marketing conferences:
- **Advanced SEO Tools** (2023) – Entity Footprint: a metric and method for Semantic SEO
- **Search Marketing Connect** (2023) – Entity Footprint
- **Start'23 by Learnn** (2023) – Entity Footprint
- **MB Summit** (2022) – Entity Footprint

The "Entity Footprint" is a proprietary metric developed at Facile.it to evaluate entity usage in text corpora, using Python and the Google NLP API.

## Teaching

Courses published on the Learnn platform:
- **Advanced SEO**: 6-hour course covering strategy, on-page SEO, and backlinks.
- **Local SEO**: 1-hour course on Local SEO fundamentals.

## Contacts
CONTACT ONLY VIA LINKEDIN DIRECT MESSAGES HERE: https://www.linkedin.com/in/alessandro-d-andrea-seo/

## Online Presence

- Website: https://www.alessandro-dandrea.com/
- LinkedIn: https://www.linkedin.com/in/alessandro-d-andrea-seo/
- GitHub: https://github.com/Alessandro-Dandrea
- Substack (IT): https://lievito.substack.com/
- Substack (EN): https://alessandrodandrea.substack.com/

## Contact / Legal

Lievito di Alessandro D'Andrea  
Viale Salvador Allende 13, Ozzano dell'Emilia, 40064 BO, Italy  
VAT: IT04167081209